Ralph Lauren didn’t stop at multi-billion dollar for his clothing kingdom, fragrance line and home furnishings range and he is a king of retail stores. Now, he will add coffee business to his CV. He is a creative designer. He made sure that thirsty shoppers needn’t stray far for their caffeine fix by opening Ralph’s Coffee on the second floor of his vast new Polo flagship store on Fifth Avenue in New York.
Fitted out in classic American style with white weathered bead-board walls, mosaic-tiled floors and seating for up to 22 customers, Ralph’s Coffee bar serves private coffee blends made with organically-grown beans from Central and South America and Africa, along with a selection of snacks and sweet treats. It also offers mugs, caps and t-shirts emblazoned with the distinctive green and white logo for Lauren-obsessed souvenir hunters.
“The smell of freshly brewed coffee evokes so many memories for me,” says Lauren, “mostly of time spent with friends and family, the people I love.” As such he wants the café to become “a place where people can come together and take a break from their busy days”.
It’s not the designer’s first foray into catering however; his Chicago and Paris stores both boast restaurants, and in November the designer will open a third: The Polo Bar on East 55th Street, adjacent to the Polo flagship. Inspired by classic American pubs with an equestrian-style twist, The Polo Bar will comprise a 150-cover dining room, two brass-topped bars and a private dining space for up to 16.
Polo Ralph Lauren’s polo, sweaters, coats,jackets, vests, pants, beach shorts … are very popular, now, the coffees are becoming one hot product of Ralph Lauren company too…