The fashion brand embraces cutting-edge technology with its new polo shirt, developed to combine sporting prowess with style.
The traditional, collegiate connotations of Polo Ralph Lauren preppy attire, gentlemanly sporting pursuits at Ivy League institutions and polite rounds of tennis in the Hamptons – are set for a serious injection of 21st century tech wizardry this week thanks to new venture. The brand’s iconic polo shirt – a menswear staple from Connecticut to Clapham – gets a bold reworking to coincide with the US open tennis championships, which kicked off yesterday in Flushing, New York. As the official outfitter of the event, the brand have worked with Canada-based tech innovation company OM signal to develop the “Polo Tech shirt”, a reinvention of the standard style with some seriously impressive digital clout behind it.
And what digital deftness it is. Each second-skin shirt – emblazoned with a yellow polo logo – comes in black nylon that, beneath its layers, is working furiously to chart the athleticism of the wearer. The specially developed compression fabric is designed to stimulate blood flow and aid muscle recover, while underneath conductive threads are woven into the material. Making contact with the skin, they then gather biometric information, charting heart rate, energy level, breathing rate and intensity. A lightweight device (or”module”) attached to the rib cage area of the shirt will relay real time information to a Bluetooth-connected iPhone: this is cyborg style for a new era. While no players will wear it during the actual tournament, the shirt will be outfitted on No.1 singles player Marcos Giron during practice, and on a select number of ball boys, which means real time information on how they’re faring physically will be available throughout. Your polo shirt keeping track of you? It’s the next stage of pioneering sartorial science.
Now, the new tech shirts are on the way. Our mind will be changed. The polo shirts won’t be traditional shirts again. It can track your heart rate, breathing, and stress levels. It can test your health. So, it is revolutionary design and it will improve the popularity of the Polo Ralph Lauren company. The other products of Ralph Lauren will be more popular. Such as shirts, sweaters, coats, jackets, shoes, socks, hats, glasses, windbreakers and so on.